Aqualisa quartz case write up problem: aqualisa is suffering from a lack of sales momentum with their new quartz product line due to a lack strategic promotion the firm is has boldly attempted to innovate the electric segment of the uk’s shower market. - aqualisa quartz what is the quartz value proposition to plumbers and to the consumers the value proposition to the plumbers is the relative ease of installation that reduces the time by up to 15 days over a standard shower installation. 2) the quartz was a breakthrough innovation, rawlinson was reluctant to discount the price it stop the quartz from marketing through diy sheds and developers market 3) the sales force of aqualisa concentrated more on servicing the existing customers rather than developing new ones. Aqualisa quartz case analysis download if aqualisa get plumbers to demand quartz, trade shops have to stock up this product because their primary customer is the plumbers secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers once plumbers are convinced and informed about the. Aqualisa case study solution i took into consideration the problem of aqualisa quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead - aqualisa case study solution introduction this company made a great job with it’s research and creation of product that takes advantage on it’s competitors by giving everything to needs of the.
The significant opportunity for aqualisa is that quartz is a really high quality, high performance, convenient and available product in the shower market and through some small and strategic adjustments, it may be able to be a mainstream for the company and survive in the market. The quartz was an example of high technological innovation of aqualisa which was not present in any other shower making company 3)the brand image of aqualisa was very good because of its high quality and innovations 4)the market share of aqualisa was also quite high in the uk market. With a turnover of more than £40 million and 300 employees, aqualisa has come a long way since 1977 when it was founded to develop the bi-metallic thermostatic shower valve in may 2001, aqualisa was the first uk company to launch a digital shower (quartz digital) with ease of installation, one. After huge time and financial investments, aqualisa came with innovative fundamental products – quartz standard shower and quartz pumped shower while the quartz products were recognized and rewarded as clever, easy to install and elegant designed, actual sales wasn’t as good as expected.
Introduction: harry rawlinson, managing director of aqualisa must evaluate and address issues limiting the market adoption of the innovative quartz shower valve an investigation of the shower valve market needs to be executed to determine factors influencing shower valve selection and purchasing amongst uk consumers market positioning decisions will be made following an analysis of. Quartz is premium segment brand as of price perspective, most of the premium of brand sales happen through this channel trade shop: aqualisa brand is available in 40% of trade shop this is the channel through which plumber trade the shower company financial heath: € 17 3 million % of profit used in innovation = 16 325 % from above. Case analysis aqualisa quartz be as easy as they thought in aqualisa case, harry rawlinson, managing director of aqualisa, gives us an example that even with new significant shower product quartz, which seems to be perfect in every aspect, they cannot make a relative progress in uk shower market. Aqualisa quartz: simply a better shower rawlinson should begin a €3-4 million ad campaign targeting consumers that are purchasing new showers in order to increase the amount of aqualisa quartz showers sold and break through to the mainstream. Contents aims of the course2 1 session 1: marketing strategy: consumer behavior3 read the aqualisa quartz case consider these questions (1)what is the quartz value proposition to plumbers to consumers testing advertising b2c financial lecture notes and text book each lecture has accompanying notes i will.
Aqualisa quartz case analysis aqualisa quartz case analysis 7 july 2016 marketing while aqualisa is a relatively small company, it has invested a great deal of time (three years of development) and money (€58m) toward the creation of this product thus far, and the additional €3 – €4 million for a large-scale consumer campaign. Aqualisa quartz: simply a better shower case analysis aqualisa quartz: simply a better shower case analysis 1 introduction aqualisa is a uk shower manufacturer the showers in the uk were facing two main problems: low pressure and frequent fluctuations in temperature. Financial analysis aqualisa quartz issues in the case 1 aqualisa has to decide its channel strategy (which channel to choose from trade shops, showrooms, diy sheds, or plumbers to increase sales), product promotion strategy (how to promote new product), and product positioning strategy (how to position products in a segment) 2 most of the plumbers are conservative and historically hesitant. Aqualisa quartz: simply a better shower case analysis 1 1 introduction aqualisa is a uk shower manufacturer the showers in the uk were facing two main problems: low pressure and frequent fluctuations in temperature. Aqualisa case analysis nature of the situation aqualisa, a uk shower manufacturer is having trouble selling their newly developed, technologically innovated quartz shower product.
Problem: aqualisa has invested ђ58 million to develop a breakthrough product, the quartz shower that positions itself superiorly in terms of quality, technology, design and ease of installation. Aqualisa quartz case solution value proposition for consumers the most eminent value proposition quartz offer to the customer is the offering of right temperature and pressure of warmth through the showersuch feature has created the value proposition since no other shower range has been offering both concerns of the market through one productin addition, the incorporation of smart. Aqualisa quartz shower, the top, state of the art product of the aqualisa, was launched in may 2001 quartz was the result of the intense market research, fantastic piece of technology and design the compatibility, ease of installation and reliability were popular among the plumbers while the. What is the quartz value proposition of aqualisa quartz 12 why is the quartz shower not selling 13 aqualisa spent three years and €58 million developing the quartz was the product worth the aqualisa quartz margin analysis model type retail price msp cost margin units sold revenue (000's) % of. The question belongs to marketing and it is about harvard business school case study aqualisa quartz: simply a better shower, case no: 9-502-030 the case study is about aqualisa quartz, a superior shower brand which had poor sales.
Aqualisa quartz case study secrets of the cfp exam study guide: cfp® test review for the certified financial planner exam (mometrix secrets study guides), university of dayton, the metamorphosis: shmoop literature guide university of pavia keio university intro to. 1 0 background and issues aqualisa is an innovative shower manufacturer with the 3rd highest share in the uk shower market in 2000 in may 2001, aqualisa launched quartz, a technologically advanced product that was expected to greatly improve the shower experience and gain a large market share. The quartz was an example of high technological innovation of aqualisa which was not present in any other shower making company 3) the brand image of aqualisa was very good because of its high quality and innovations.
Aqualisa quartz simply a better shower case solution thus, if 40% of the unit sales per day for quartz comprise of quartz standard, then a total of 11,440 units per year of quarts standard will be sold. Aqualisa case summary aqualisa is a uk based firm aqualisa has three products in shower market segments these products addresses the issues of lower water pressure and allowing for proper temperature control for water. Aqualisa swot objective ppp 1 what is the quartz value proposition to plumbers costumer quartz will reduce plumbers installation time from two days to half day , reduce repair work and ease of installation.